Yamaha make so many different things from instruments to boat engines to microwaves pro audio gear and domestic audio products and the list goes on and on. I have a $300000.00 Sound console at work and I asked for some Yamaha gear like a Rossi or a R6 jacket to the rep and he said they don't talk between departments and that company is way to big to care about things like that! Yamaha don't care about Rossi's reputation. If they don't sell some bikes because of his bad session it won't hurt the company at all.